Cali net news

Cali Net announce the acquisition of Simply Reserve

18 April 2003 by Paul Edwards

Cali Net, Scotland’s leading Internet Hospitality and Tourism Internet Company is pleased to announce the acquisition of Simply Reserve. Simply Reserve is one of the leading providers in Britain of online booking technology for the accommodation sector having developed proprietary technology allowing any size of business to accept secure bookings from their online presence. Developed with the assistance of substantial venture capital and private funding over an 18 month period, the Simply Reserve system has proven its ability to deliver a solution that works effectively for both business owners and customers.

Operated as an ASP [Application Service Provider] the Simply Reserve Booking Engine can be plugged into a provider's own web site within a matter of minutes. Accommodation providers simply provide details of room availability, special promotions, and available options before making the system live on their own web site or presence on a tourism portal site. A comprehensive, easy-to-use, management suite allows complete configuration of the system which can be applied to all sizes of hotels, guest houses or hostels. Sold on a low monthly fee, or for commission on bookings, no other system available today provides equivalent functionality for such a low outlay.

During the next few months, Cali Net will begin a maintenance programme to introduce several enhancements and improvements. Commenting on the acquisition, Paul Edwards. Co-founder of Cali Net said,

"There is a huge opportunity for tourism providers to benefit from the willingness of customers to research and place bookings online. Simply Reserve has created an excellent product that has already proven its worth in more than 200 customer deployments. It fits exactly into the product and service portfolio of Cali Net and will be central to our business strategy over the next few years. The frenzy of the dotcom years are over but the quiet work of harnessing the internet to drive efficiencies in the Travel industry has, if anything, intensified. This purchase demonstrates why e-commerce is crucial to the future of the tourism businesses throughout the country. Now is the time for the industry to grab hold of new technology and the benefits it brings - improved efficiency, increased profits and competitive advantage in a tough market. If you are not already working with Cali Net, then you should take a serious look at what we have achieved in Scottish Tourism. We are the ones that are doing the business online, and we are inviting businesses to join our expanding network. Twenty years ago, those hotels accepting credit cards were thought to be revolutionary, now those same people are selling 24/7 and are really strengthening their businesses."